Doha - Al Jazeera Media Network signed a partnership agreement with Q-Auto to sponsor the “Anta Wamalak” (You and Your Money) program, to be aired on Al Jazeera Mubasher Channel. As part of the agreement Al Jazeera will produce and broadcast Q-Auto advertisements on the network’s channels and websites.
During the signing ceremony at the Al Jazeera Media café, Abdulla Alnajjar, Executive Director of Al Jazeera’s Global Brand & Communications Division said,
“This agreement is part of Al Jazeera’s efforts to establish partnerships with diverse institutions and leading corporations in Qatar that seek to maximize its audience reach globally. I look forward to this partnership contributing to raising our audiences awareness on economics and investment and we look forward to further future cooperation and sponsorships.”
Ahmed Shariefi, General Manager of Q-Auto, said,
“The company decided to sponsor ‘Anta Wamalak’ after the program content had been examined and proven to suit the company’s objectives and brand guidelines. We are delighted to sign this agreement with Al Jazeera Media Network. We consider this partnership to be a strategic step for Q-Auto and hope it will lead to greater cooperation in other areas of media engagement.”
‘Anta Wamalak’ provides information on finance, money management, and personal economy principles in an innovative style that presents information in an interesting TV show format. The program provides audiences with free on-air interactive consultations and answers their questions through various social media platforms.
Q-Auto Was established in July 2012 to be the dealer of Volkswagen and Audi in Qatar. It was selected as the best car dealer in the Middle East several times.